7c Social Media Case Study

Old spice campaign

The campaign I chose was the Old Spice Company. It was interesting doing this research because they had many social media spikes during their time when re-branding with the “old spice man”.

I found it interesting that they were so popular within three days of posting the first video, “smell like a man.” The generated a total of 120 million views within three days. From there, they took over social media for sometime on all platforms. The engaged with audiences and took feedback well.

When questions or comments would arise, they produced a fast and immediate response in the form of another short video as their answer.

The fonts I used included: Times New Roman for the headings and Calibri for the body.




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